The 5 Things Everyone Wants From You

What do people really want?

Chip Conley, founder of Joie de Vivre Hotels explains how your customers, your employees, and even your investors have the same five needs. Deliver on them and you can’t lose.

He talks about Maslow's hierarchy of human needs. In Maslow’s model, there are five levels; in order of urgency they are:

1. physiological (like food and shelter)
2. safety
3. belonging
4. esteem
5. self-actualization

Until the lower-level needs are met, a person isn’t interested in moving up the chain to the next. The higher you go in the hierarchy, the more secure, happier and fulfilled you become.

Great companies give employees a calling, not a job. If you only take care of your customers’ lower level needs, you are producing a commodity -- and you will lose them. If you can help them self-actualize, you are giving them what they didn’t know they needed.

Read more about it here.